ABOUT ME

Hi, I’m Sarah! Thanks for stopping by!

I’m a communications specialist by profession, but building relationships is my passion. I’m extremely driven, especially when it comes to making a positive impact on the world. I believe innovation, creativity and positive change are fueled through diversity because it widens the conversation.

I LOVE writing, I believe it’s the most powerful and critical tool for anyone to express their thoughts, feelings, ideas and ultimately build meaningful connections. My specialties include strategic communications, media relations, corporate communications, events, branding, content & social media marketing.

In my spare time, you can catch me reading a psychological thriller, meeting new people or being a self-proclaimed Shark Tank judge! I always have a fun story, so feel free to shoot me a message for one!

EDUCATION

Public Relations & Corporate Communications Graduate Certificate, Honours

Centennial College

2019 — 2020

Courses include:
Communications Management, Writing to Inform, Project and Event Management, Copy Editing, Integrated PR, Data & Analytics, Writing to Persuade, Visual Communications, Design & Layout

Bachelor of Business Administration

Schulich School of Business, York University

• Majors: marketing & international business

2013 — 2017

Courses include:
Communications Management, Writing to Inform, Project and Event Management, Copy Editing, Integrated PR, Data & Analytics, Writing to Persuade, Visual Communications, Design & Layout

PORTFOLIO

  • ALL
  • PR
  • Writing
  • Digital Marketing
Influence Report

EXPERIENCE

Aug. 2020 – Present

Account Coordinator

H.U.B Inc

• Develop and implementing marketing, communications and public relations campaigns
• Work closely with corporate communications manager, developing and supporting the execution of online/social media campaigns
• Assist in developing and executing company-wide initiatives and announcements before nationwide events, including sponsorship packages and social media campaigns.

Marketing & Social Media Assistant

Step by Step Business Solutions

• Developed content calendars for new clients
• Developed and implemented social media strategies for clients for upcoming events

May 2020 – Oct. 2020
Oct. 2019 – June 2020

CPRS Student Representative

CPRS Toronto Student Steering Committee

• Supported Centennial’s faculty members with expanding student voice to CPRS
• Assisted with planning and execution of student events throughout the year
• Assisted President, VP Internal and VP External on creating social media content, event logistics, booking venue spaces, etc.

Content Writer

LikeUs Communications

• Increased views by 33 per cent for client in September 2019

June 2018 – Dec. 2019
May 2017 – Oct. 2019

Beauty Advisor

Sephora

• Worked alongside skincare account executives to help plan and drive skincare events
• Created, planned and drove skincare focus weeks
• Increased brand sales by up to 28 per cent through in-store promotions and cross-brand collaborations

TESTIMONIAL